Objective:
A successful e-commerce website must be more than just a digital showcase; it should make shopping simple, fast, and user-friendly.

The primary goal of designing the Alvares Smart Home company’s website wasn’t just to build another online store, but to develop a platform that streamlined the search, selection, and purchasing processes for both general customers and sales representatives.

The Challenge: How to build a specialized store with flexible, intelligent functionality?

Dynamic Pricing Based on Daily Euro Exchange Rate:
Products in this store are priced according to the Euro exchange rate. Automatic linking to external currency sources would limit the precise control required by the business. To address this, a custom-built solution was developed allowing the website administrator to manually input daily exchange rates, instantly updating product prices accordingly.

Currency Switching Between Euro and Rial:
A smart switch feature was integrated site-wide, enabling users to seamlessly toggle between Euro and Rial prices, enhancing transparency and simplifying the purchasing decision for customers.

Customized Pricing System for Sales Representatives:
A core business need was to provide unique pricing for each sales representative without exposing those prices to other customers or representatives.

Solution:

• Each representative sees their personalized pricing alongside the regular price upon logging into their account.

• Prices are defined uniquely for individual representatives, keeping them private from other users.

• The system supports personalized pricing at both product and category levels, ensuring flexible and efficient pricing management.
  
  

Outcome: An Online Store Aligned with Customer Needs

Alvares Market is no longer just an ordinary e-commerce platform; it’s an intelligent sales ecosystem that has significantly elevated user experience, pricing transparency, and representative engagement.

View the Project:
https://alvaresmarket.com/

When business needs are translated into tailored digital solutions, the outcome goes far beyond just another online store—it becomes a powerful tool for growth and development.