PTP Group: Digital Marketing Consulting for a Leading Engineering and Trade Company
Objective: Enhance the digital footprint and market penetration of PTP Group, a prominent B2B player in engineering, trade, and petrochemicals, and the developer of the Iran Mall ice rink.
Challenges:
SEO Challenges:
Limited previous SEO activities, leading to low visibility in search engine rankings.
Difficulty targeting and ranking for highly competitive industry-specific keywords.
Structural issues with website speed and performance.
Insufficient content on the website, negatively impacting search engine rankings.
Content and Social Media
Social media Challenges:
Lack of a structured content strategy to engage the B2B audience.
Underdeveloped LinkedIn presence, with minimal engagement from industry professionals and stakeholders.
Need for a tailored content strategy on LinkedIn to build connections with key industry players.
Solutions
SEO Strategy:
Developed and implemented a comprehensive SEO strategy tailored to PTP Group’s diverse operations. Conducted a full audit to identify and fix structural issues affecting website speed and performance.
Refreshed and expanded keyword strategy, targeting high-value, competitive keywords to improve organic traffic.
Created and executed a content plan focused on producing high-quality blog posts and web content, enhancing keyword relevance and improving rankings.
Addressed technical SEO issues, including crawl and indexing problems, to ensure search engines can effectively navigate and rank the website.
Implemented backlinking activities to increase the website’s domain authority and visibility.
Social Media and Content Strategy:
Developed a LinkedIn content strategy specifically tailored for a B2B audience, focusing on showcasing PTP Group’s major projects, achievements, and industry insights.
Created and executed a content calendar for LinkedIn, targeting increased engagement from industry professionals and stakeholders.
Enhanced PTP Group’s online presence through regular performance monitoring, analytics, and competitor analysis, adjusting strategies as needed to maximize impact.
